World Liberty Financial (WLF) is a DeFi project launched by Donald Trump and his family. It was officially started in 2024 and it gained both attention and controversy. The platform aims to provide a range of financial services, including crypto lending, borrowing, and investments.
What is World Liberty Financial
Here's how it works:
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Blockchain Infrastructure: World Liberty Financial (WLF) plans to deploy its own version of Aave v3 in Ethereum ecosystem for lending and borrowing. Then, WLF plans to integrate Ethena Labs' stablecoin, sUSDe, to serve as a collateral. Both Aaave and Ethena integrations are still in the planning and approval stages.
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Governance Token: $WFLI token is set to launch on the Scroll blockchain, an Ethereum Layer-2 scaling solution. $WLFI tokens don’t provide financial benefits (such as dividends or profit-sharing) and are purely for governance purposes. They cannot be traded, sold, or transferred after purchase. $WLFI has a total supply of 100 billion tokens, with 35% allocated for the public sale.
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Trump Family Involvement: Donald Trump serves as the "Chief Crypto Advocate," while his sons hold key roles. WLF has also partnered with the recently launched $TRUMP memecoin.
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Strategic Partnerships: Tron founder Justin Sun has invested $75 million in $WLFI, making him the largest token holder. Among others, WFL partnered with Chainlink, Ethena Labs, Aave and Tron.
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Future Goals: WLF aims to position the U.S. as a crypto leader and plans to launch their own USD-backed stablecoin.
In summary, World Liberty Financial (WLF) combines Trump’s political backing with DeFi innovation. While strong partnerships add credibility, its future depends on project’s execution, governance adoption, and market confidence.
Team of World Liberty Financial
Donald J. Trump
Chief Crypto Advocate
Current U.S. President. He promotes the project as part of his pro-crypto political agenda.
Eric Trump and Donald Trump Jr.
Web3 Ambassadors
They both served as key executives at the Trump Organization, managing real estate and branding deals. Trump’s sons actively promote WLF in livestreams and media.
Zak Folkman and Chase Herro
Co-founders
Their prior venture Dough Finance have suffered a $2 million hack in 2024, leading to investor losses. Folkman founded a dating advice service “Date Hotter Girls”, a business where he offered seminars and masterclasses on dating strategies.
Steven Witkoff and Sons
Co-founders
Steven is a well-known New York-based real estate developer. He’s known for high-profile properties and deals in major U.S. cities. Zach and Alex’s backgrounds are mostly coming from their family’s real estate enterprise. At WFL, they handle operations regarding stablecoin and broader blockchain strategy.
World Liberty Financial review
Pros
High-Profile Backing
The Trump family’s endorsement gives WLF major visibility. Their political and media influence attracts retail and institutional investors.
Stablecoin Adoption
WLF intends to introduce its own stablecoin. This should pave the way to clearer stablecoin regulation and enhanced trust in DeFi.
User Accessibility
WLF will focus on a simple, beginner-friendly DeFi experience. This strategy plans to attract newcomers, aiming to have a similar impact as platforms like Coinbase and MetaMask had in the past.
Significant Amounts Raised
WLF has raised $300 million in January 2025, making it one of the biggest token sales in crypto. This capital can fuel product development, strengthen security, and support aggressive marketing.
Cons
Political Risks
The Trump family’s involvement brings both attention and controversy. While some investors see this as a strength, others worry that political divisions and regulatory scrutiny could damage WLF’s reputation.
Security Concerns
Experts found similarities between WLF’s code and Dough Finance, which suffered a $2 million hack. This raises fears of vulnerabilities and potential insider risks.
Limited Token Utility
As of now, $WLFI token is only for governance, meaning it can’t accrue any value from the success of the business operations. This limits its financial value and could lead to centralization, where only a few large holders control decisions. This may be subject to change in the future.
Non-Transferable Tokens
$WLFI tokens can’t be transferred, so it’s not clear how investors will be able to cash out. This could discourage long-term investors.