Lens Protocol is a social media project on the Polygon blockchain, developed by Aave's team. It's changing social media for Web3 by letting content creators truly own their connections and data.
What is Lens Protocol
Here's how it works:
- User Ownership: Unlike traditional social networks, Lens Protocol lets users own their social graph. This means they can take their data, audience, and content to any app built on Lens Protocol without losing anything due to platform policies.
- Open Social Graph: It uses a graph database (GDB) with smart contracts, different from usual social media databases. This open structure lets any blockchain-based social media or app connect to it.
- Profile as NFTs: Users create profiles as non-fungible tokens (NFTs). This includes all content, like texts and photos, owned and controlled by the user.
- Modularity: The protocol is built to be updated with new features, keeping user data and social connections secure.
- Compatibility: It works with crypto wallets like MetaMask, making it interoperable with various platforms.
- Censorship-Resistant: Being a Web3 platform, it offers a space free from censorship.
In summary, Lens Protocol is about putting power back in users' hands in social media, using blockchain technology to ensure ownership, freedom, and flexibility.
Team of Lens Protocol
Christina Beltramini
Head of Growth
The Head of Growth for Lens Protocol is Christina Beltramini. She is responsible for partnerships. She performs the same role at AAVE. Christina began her career as an Investment Banker at J.P. Morgan, then worked for various hyper growth consumer tech companies in business development, operations and finance orientated roles. Prior to Aave, she was one of ByteDance/TikTok’s early US based employees working on music innovation partnerships and spearheaded the company’s first foray into NFTs.
Funding of Lens Protocol
$15,000,000
Total Funds Raised
Undisclosed
AAVE investment
It is worth noting that because of the direct involvement of the AAVE founder, some of the capital from AAVE might also be directed to this project.
Lens Protocol review
Pros
Data Ownership
Lens Protocol ensures users have full ownership of their data, protecting their content, audience, and livelihood from external policies and algorithms.
Open Social Graph
Enables building various applications on its open social graph, fostering collaboration.
Modularity
Its modular design allows adding new features or fixes while securing user content and relationships.
Interoperability
Compatible with popular wallets like MetaMask, enhancing ease of use across platforms.
User Profiles as NFTs
Profiles are NFTs, giving users control over their content and profiles.
Censorship Resistance
Offers a platform free from external censorship, maintaining content and profile integrity.
Cons
Limited On-chain Storage
Blockchain's limited storage capacity may necessitate external storage solutions for content and NFTs.
Content Manipulation Risks
Potential risks of content manipulation and loss of original files not stored on-chain.
Security Risks
Vulnerable to security threats such as hacker attacks, especially concerning NFTs and smart contracts.
Opportunities
AirdropMainnet
Minimal cost: ~100 USD
Lens Protocol
Lens protocol is the hottest SocialFi in crypto, and has a team that have already built top-notch projects!