Fractal is a platform aimed at helping game developers attract dedicated players for their games on web and desktop environments. It leverages distribution, authentication, and engagement strategies to enhance game discoverability and maintain player interest.
Fractal
Gaming
Description
Here's how it works:
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Distribution: Utilizes Fractal Web and Fractal Desktop to promote games, featuring them in sections like 'Recently Launched' to boost visibility.
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Authentication: Requires games to integrate Fractal authentication for homepage features, offering seamless sign-in and account linking for users.
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Engagement: Focuses on keeping players interested through various tools:
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Game Nights: Organizes events with 100-300 players for early feedback.
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Tournaments: Hosts competitions with 2000-6000 participants.
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F Points: Rewards players with points redeemable for real-life prizes.
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Quests: Provides missions that award special in-game items.
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In summary, Fractal addresses the dual challenges of game discoverability and player engagement by offering a free, easy-to-integrate platform. It stands out by creating an engaging ecosystem for players, featuring diverse activities and rewards that enhance the gaming experience.
Team of the Project
Justin Kan
Co-Founder
Justin Kan, best known as the co-founder of Twitch, is a seasoned entrepreneur and investor working on projects like Fractal, Rye, and Goat Capital. His experience includes founding Twitch, a leading live video platform, and serving as a general partner at Goat Capital. He also has a background in creating and leading innovative tech companies like Atrium and Exec.